File failed QC: Display aspect ratio

If your QC report shows Display aspect ratio in red, the shape of your picture doesn't match the specification for your ad.

Display aspect ratio – reading the QC report

• The value next to Display aspect ratio is the aspect ratio of the uploaded file, not the required one. The report shows it as a decimal (width divided by height). For example, 1.778 is 16:9.
• To check the required aspect ratio, see Which technical specification should I use for my ad?
• Use this table to convert the decimal in the report:

Display aspect ratio – what it means

Aspect ratio is the shape of the picture: its width compared with its height. TV specifications use 16:9. Digital specifications accept several aspect ratios, from landscape to portrait, and your ad's aspect ratio must match the one set for it.

Display aspect ratio – likely cause

This is usually a wrong spec. Common causes:

• The file was made for a different ad type or aspect ratio, for example a 16:9 file uploaded for a portrait Digital ad, or a portrait file for a TV ad.
• The aspect ratio was set incorrectly in the export settings.

Display aspect ratio – fix

1. Click View Specs on your ad to see the aspect ratio your file must have.
2. Re-export the file at that aspect ratio using the matching Export Guide.
3. Upload the file again.

Display aspect ratio – when to contact Customer Success

• You’ve exported the file using the specification shown by the View Specs link for the ad in your campaign, but it still fails this check.