Which destinations can broadcast ads with Closed Captioning (CC) and Audio Description (AD) in the UK ?

Closed captioning for TV refers to the process of displaying text on the screen that corresponds to the spoken dialogue and other relevant audio content of a television program. This feature is primarily aimed at making television accessible to individuals who are deaf or hard of hearing.

Audio description refers to a service provided for visually impaired or blind individuals to enhance their understanding and enjoyment of television commercials. It involves a narrator describing the visual elements of the advertisement during pauses in dialogue or significant audio cues.

Destinations that accept Closed Captions (CC) in the UK:

• Channel 4 Sponsorship HD
• Channel 4 Streaming
• Channel 4 UK
• Channel 5 HD UK
• GB News HD
• ITV HD UK
• ITV Sponsorship HD
• PBS SD UK
• S4C HD UK
• Sky Sponsorship HD UK
• Sky TV HD UK
• STV HD UK
• STV Player HD
• STV Sponsorship HD
• UKTV HD
• Virgin Media VOD UK

Destinations that accept Audio Described (AD) ads in the UK: 

• Channel 4 UK - Audio Description
• Channel 5 HD UK - Audio Description
• Discovery HD UK - Audio Description
• HGTV | Really HD UK - Audio Description
• ITV HD - Audio Description
• Sky TV UK - Audio Description
• STV ITV HD UK - Audio Description
• UKTV HD - Audio Description

Please note

• Please note that an ad can be supplied with both Closed Captions and Audio Description.
• If you would like to add Audio Description to your ads, please contact our CS team or your Account Manager for assistance.