Recently, the WPP Media Solutions destination has been appearing more frequently in media plans. In reality, WPP Media Solutions is not a broadcaster but a department within the GroupM media center that plans web schedules for addressable/connected TV. Nevertheless, we have agreed to include WPP in our list of destinations.
The WPP Media Solutions destination always requires the addition of an activator. The activator can be added during campaign creation or at a later time. It is important to ensure that it is added before sending the file.
Destination on Cape Advanced TV is WPP Media Solutions | IT Activator
Note: the activator to add it's always MaterialiSolutionsItaly@groupm.com
You can find the instructions on how to add it in the guide you can find at the following link.
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