What is the ADMTV ?

ADMTV (Alliance des Médias TV & Vidéo) is the French trade association representing premium TV and video advertising stakeholders.

Formerly known as SNPTV, it was renamed in March 2025 to reflect the convergence of linear TV, BVOD (Broadcaster Video On Demand), and SVOD platforms. Members now include traditional broadcasters (e.g., TF1, M6, France TV) as well as streaming platforms like Netflix, Disney+, and Amazon Ads.

ADMTV promotes responsible, brand-safe advertising, supports certified cross-video audience measurement, and helps fund high-quality audiovisual content across all screens.