Italy Overview

ID Naming Convention

No, there is no naming convention that the spot needs to adhere to, but the number of characters in the ID must not exceed 32

If your ad will be closed captioned, you must have _CC at the end of your ID

Spec

See below on how to find the most up-to-date technical spec 

Where can I find the tech specs?

Clearance

There is no central clearance in Italy. Broadcasters will clear the content themselves 

Deadlines

Copy deadlines are 5 working days prior to the first airdate. 

Access Services

The Italian market accepts Closed Captions and Audio Description

Italian Stations that accept Subtitled and Audio Described material 

Language/s

Italian

Misc

In order to measure the performance of linear and digital TV campaigns and access competitive analysis based on Auditel data (the italian authority for TV audience measurement), it's possible to associate every TVC with the CUSV, a code issued by Auditel. 

Please note: the CUSV code is not mandatory