UK Overview

ID Naming Convention

All UK TV & BVOD deliveries must adhere to the Clearcast Clock Number format

Spec

See below on how to find the most up-to-date technical spec 

Where can I find the tech specs?

For TV, the first and last 6 frames of content must be completely mute.

Content for TV will also need a 10" pre-roll consisting of 7" of slate/countdown + 3" of black

Clearance

Central clearance. All TV material must be cleared by Clearcast

Sponsorship material will be cleared by the broadcasters themselves.

Deadlines

Copy deadlines are 2 working days prior to the first airdate. Deliveries to VOD & Sky Adsmart require 5 days.

Access Services

The UK market accepts Closed Captions and Audio Description

UK Stations that accept Closed Captions and AD

Language/s

English, Welsh

Misc

UK broadcasters require copy instructions via Caria